In response to a 2006 teen dating abuse survey, Liz Claiborne Inc. partnered with the National Domestic Violence Hotline to officially launch loveisrespect.org, The National Teen Dating Abuse Helpline (NTDAH) in February 2007. NTDAH is a 24-hour national telephone helpline and website created to help teens experiencing dating abuse and parents concerned about their teens' relationships. So far, in 2007, the Helpline engaged in more than 6,118 telephone and chat contacts.

In another attempt to fight and prevent teen dating abuse, Liz Claiborne Inc. partnered with the Education Development Center to develop the Love Is Not Abuse curriculum. The curriculum is designed to help teens and teachers identify the signs of abuse, prevent abuse and learn where to get help. During the week of February 5th, 400 schools nationwide taught the curriculum and by the end of the month, the number of schools grew to nearly 1,000.

In an effort to highlight the need for curricula on teen dating abuse and to launch and endorse the first Digital Teen Dating Bill of Rights, Liz Claiborne Inc. brought together leading domestic violence organizations and spokespersons. Those involved in this initiative included NTDAH, the National Domestic Violence Hotline and Safe Horizon, celebrities such as, Jaslene Gonzalez- winner of America's Next Top Model Cycle 8, and Camille Winbush- from the Bernie Mac show, teen survivors of dating abuse, New York City students, teachers and Ann and Chris Burke, parents of a teen dating abuse victim.

Since the 2005 murder of their daughter, Lindsay Ann Burke, by her abusive ex-boyfriend, the Burkes have worked tirelessly to publicize the problem of dating abuse. They have worked closely with Rhode Island Attorney General Patrick C. Lynch to create and pass the Lindsay Ann Burke Act, the first legislation to mandate that schools in Rhode Island teach about teen dating abuse every year from 7th through 12th grade. The Act also mandates teacher training on the issue using curricula such as Love Is Not Abuse. During the It's Time To Talk Day press conference, the Burkes emphasized their message by calling upon Attorneys General across the country to work with their state legislatures to pass similar laws that mandate education on teen dating abuse for every high school.

The Burkes, in conjunction with the aforementioned leading domestic violence organizations and spokespersons, gathered for a national campaign at Liz Claiborne Inc. to enlist thousands of teens to endorse the Digital Teen Dating Bill of Rights. The Bill is an online campaign to end teen dating abuse that was launched on www.loveisrespect.org, and allows teens to pledge their commitment to healthy relationships.