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2005
In 2005, Liz Claiborne Inc. focused on a subset of domestic violence, teen dating abuse. In February, the company commissioned a national survey aimed to gauge the attitudes and understanding of teens on the issue of teen dating violence. The staggering results were unveiled during a press conference at the National Press Club in Washington DC.
Liz Claiborne Inc. also announced that the Company would partner with the Education Development Center, Break the Cycle - a national domestic violence organization for young people - and a group of academics, authors, domestic violence experts, community leaders and teen survivors of dating violence to develop and test the Love Is Not Abuse Curriculum.
The pilot test of the curriculum was launched on October 11, 2005 in conjunction with Liz Claiborne Inc.'s annual "It's Time To Talk Day", a day dedicated to creating awareness of the issue of domestic violence.
"It's Time To Talk Day" events included:
- More than 28 hours of talk radio airtime dedicated to the subject of domestic violence and airing on more than 900 stations, reaching more than 12.5 million listeners.
- Ringing the NYSE closing bell with corporate leaders and students from the pilot schools.
- A feature on Its Time to Talk Day and Domestic Violence in the October issue of Marie Claire magazine.
- The Safe Place in the Workplace conference call where human resources executives from Liz Claiborne Inc. were available to speak with anyone interested in creating an intimate partner violence workplace program in their company.
With the new curriculum as a platform, Liz Claiborne Inc.'s anti-abuse messages reached an estimated 50 million Americans. National TV programs, local radio stations, and both print and online publications covered the Love Is Not Abuse announcements and generated an increased attention to the issue. Liz Claiborne Inc. received more than 200 emails and calls asking for information, inquiring about the curriculum pilot and praising the initiative.
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