timeline
2004

In 2004, Liz Claiborne joined with the Family Violence Prevention Fund to launch the Founding Fathers Workplace Campaign, which included:

  • Hosting a luncheon for CEOs honoring Joe Torre, Founder of the Joe Torre Safe At Home Foundation and Manager of the New York Yankees and challenging corporate America to hold internal "Online Declaration Drives" between Mother's Day and Father's Day 2004

  • Conducting an Founding Father's declaration drive within Liz Claiborne Inc.

  • Testifying in a briefing before members of Congress on the need for violence prevention efforts
Liz Claiborne also produced a fifth guide in its series of award-winning educational handbooks. "Tough Talk: What Boys Need to Know About Relationship Abuse," was created to help men-whether a father, coach, teacher, uncle, older brother or mentor-start a conversation with the boys in their lives about developing and maintaining positive relationships.

The company also designed a limited-edition fundraising collection promoting the campaign's message "Love Is Not Abuse," with profits from sales benefiting the Family Violence Prevention Fund and the National Domestic Violence Hotline. The chocolate-brown accessories included a knit scarf and matching knit gloves and a long-sleeved T-shirt emblazoned with the "Love Is Not Abuse" message.

Liz Claiborne joined forces with Marie Claire magazine to declare October 14, 2004 It's Time to Talk Day to encourage people nationwide to start conversations about the issue of violence against women.