1994

Liz Claiborne Inc. commissioned artist Annette Lemieux to create a limited-edition fundraising T-shirt and mug. The items were sold through a toll-free Women's Work product order line and in each of the Liz Claiborne Company's stores across the country to benefit national and local domestic violence organizations. In October of that year, Liz Claiborne inaugurated Charity Shopping Day at all of its stores nationwide during which 10% of the day's total sales were donated to local domestic violence charity partners in recognition of National Domestic Violence Awareness Month.

The campaign also began to reach out to important constituencies, such as the corporate sector, the legal and medical establishments, and key "influentials," to educate and encourage participation in helping end domestic violence. Specifically targeting corporate America, Liz Claiborne conducted a survey of business leaders to evaluate their opinions on the impact of domestic violence on business.