Apparel Marketer Liz Claiborne, Inc. To Reveal Campaign
To Build Awareness And Raise Funds For Domestic Violence Programs

Campaign Features Art By Barbara Kruger and Commemorative Products

NEW YORK, NY - (August 27, 1993) - Every 12 seconds a woman is beaten in the U.S. In an effort to help raise awareness of this national health crisis, Liz Claiborne, Inc. has commissioned its second public awareness campaign addressing domestic violence.

Powerful images by American contemporary artist Barbara Kruger will be widely displayed on billboards in Boston and Miami this fall. The program also features a radio campaign scripted by Kruger, educational brochures and posters to be distributed throughout both cities, as well as a collection of special commemorative products, proceeds from which will benefit domestic violence programs. In addition, the company will donate funds directly to Miami and Boston domestic violence initiatives.

Liz Claiborne, Inc. is committed to helping stop the tragic problem of domestic violence through WOMEN'S WORK, its community-based program that uses art to promote positive social change on issues of particular concern to women and their families. The program is one way for the company to give something back to the American women who have contributed to Liz Claiborne's success.

"WOMEN'S WORK seeks to generate widespread awareness of the seriousness and pervasiveness of domestic violence," said Jerry Chazen, chairman, Liz Claiborne, Inc. "Abuse in the home is a precursor to public violence and has a long-term negative effect on our society. This campaign is a first step in the complex process of creating a culture in which domestic violence will not be tolerated."

The WOMEN'S WORK campaign also seeks to encourage American business, high-profile influentials, the media and the public at large to make this issue a priority and help stop the war at home. For example, in addition to her work on behalf of Liz Claiborne, Barbara Kruger is collaborating with MTV on a series of anti-violence public service announcements to be aired by the network this fall.

Public-Private Partnerships

In each city, Liz Claiborne is building innovative, collaborative partnerships with organizations active in confronting domestic violence. These local partners are leveraging the impact of the WOMEN'S WORK campaign by developing new local domestic violence projects. In Boston, the company has aligned itself with The Jane Doe Safety Fund, a campaign of the Massachusetts Coalition of Battered Women's Service Groups. In Miami, key public partners include the Dade County Alliance Against Domestic Violence, Metro-Dade Office of Victim Services and Metro-Dade Art in Public Places.

Commemorative Products

This year, Liz Claiborne, Inc. is launching a special collection of WOMEN'S WORK commemorative products, proceeds from which will raise funds for domestic violence organizations. These items include a t-shirt, a baseball cap and a tote bag and will be available nationally by calling 1-800-449-STOP. All items will feature Barbara Kruger's images and the message, "DON'T DIE FOR LOVE - STOP DOMESTIC VIOLENCE."

To curate and administer the WOMEN'S WORK program, Liz Claiborne, Inc. has retained Y CORE, a Chicago-based consulting firm nationally recognized for its innovation in cultural programming and community outreach.

Liz Claiborne, Inc. is a New York-based designer and marketer of women's apparel and accessories, sportswear/furnishings for men and fragrances. Founded in 1976, Liz Claiborne, Inc. employs approximately 8,000 people worldwide and generated revenues of $2.2 billion in 1992.